Suppose the Afrikaner Weerstandbeweging decided to organise a comeback gig in the shape of a white supremacist rally in Soweto. Naturally, the South African government would be concerned about the potential for public disorder. So would the best solution be to market the event as a touchy-feely, all-inclusive, fun day out for all the family?
This analogy offers something of the flavour of attempts to rebrand the Loyalist marching season in Northern Ireland as OrangeFest, with the local nationalist community invited to stand quietly on the pavement and cheer on as the massed ranks of parading Proddie flute bands walk on by.
Concepts of that degree of genius can only be the work of men and women with a background in public relations, some of them presumably working on the Titanic centenary bash even as I write. The rest of us could see that it was never going to work.
And indeed, it has not worked. For the second year running, the night before the shindig has been marked with rioting on the streets of West Belfast. Petrol bombs, stones and bricks were thrown, and nationalist youth hijacked a bus and drove it at a police cordon. The cops replied with plastic bullets and water cannon.
I am not arguing that the marching season should be banned. The Orange Order, like the English Defence League or Islam4UK, has the right to mount public displays for political purposes. But there are circumstances in which such rights can properly be circumscribed, and attempts to catalyse confrontation between communities perhaps provide the clearest examples.
When British Union of Fascists leader Oswald Mosley tried to lead a sizeable contingent of Blackshirts through the Jewish parts of East London in 1936, the left and the labour movement were right to make sure that he did not pass.
Whatever efforts Northern Ireland tourism officials make to tart up the Orange marches, they will remain what they always have been, and that is a sustained quasi-military show of force designed to intimidate nationalists and to make sure the croppies lie down.
At the very least, it would be reasonable to follow the suggestion from local politicians that the marchers be rerouted away from Catholic areas and through the city centre. Otherwise you might just as well be honest enough to advertise the proceedings as HateFest, and have done with it.