Tony Benn has been described as the Peter Mandelson of the 1950s. That is probably going too far, but a spin doctor he was, keen to enable the Labour Party to make the best possible use of the modern communications technology – the TV. This is a party political broadcast from September 1959. Note the sheer modernity of the swivel chair. And the reference to “policies not personalities” about 2 minutes 24 into the broadcast.