Everybody can recognise a Penguin book. The delicious orange and cream bands, reminiscent of a carrot cake, are as much a feature of 20th century British design as a red telephone box or a London taxi.
Sadly though, Penguin books have not looked much like this since the mid 1960s, and when we think of classic Penguin designs we are normally thinking of those from the 30s, 40s and 50s. The reason for the success of the Penguin design is the reason for the success of most iconic designs: simplicity.
