So what does this year’s Celebrity Big Brother say about our wider culture? Obviously the recycling of ‘reality’ celebrities like Sam or Luisa or Ollie is very much part of the story – we live in a culture where television spawns these creatures on an almost hourly basis. But what strikes me most is how sexualised the house has become – endless talk about orgies, bisexuality, Luisa plotting to win by cuddling up with Jasmine and Lee playing Casey and Jasmine off against each other. Sex sells – gets tweeted, shared, you name it – something known only too well by Channel Five’s proprietor Richard Desmond who famously cut his publishing teeth on ‘Asian Babes’. Celebrity Big Brother is hyper sexualised link bait – soft porn for the masses.












