When was the last time that you saw someone take out a payday loan on a television programme? When did you last see a show in which someone in full time work was struggling to pay the bills? I feel there is a discrepancy between the portrayal of poverty on our televisions and that which is experienced in Britain today.
The Office of Fair Trading believes as much as £1.8 billion a year is lent in the UK by payday lenders and the Public Accounts Committee state that two million Britons currently use payday loans. Ofcom reported that in 2008, 17,000 payday loan advertisement spots were shown on television and this increased to 243,000 in 2011 and 397,000 by 2012. These resulted in 12 million impacts from adult views in 2008, 4.2 billion by 2011 and 7.5 billion impacts by 2012, with each adult watching on average 152 television payday loan adverts in 2012. Continue reading