As readers may know, I’m not a politician and when I worked in politics, it wasn’t at the spaddy level where you’re actually listened to. Yet me, a lowly ex-bag carrier responsible for caseloads in an obscure constituency, knows the first rule on resolving a political crisis is to wrap it up as quickly as possible. The longer a story is attracting headlines, the more it becomes a talking point in the broadcast media, and the greater the likelihood you and/or your party will suffer reputation damage.
These basics have proven foreign to our beleaguered PM and his coterie of expensively clueless advisors. The self-inflicted difficulties Dave has faced over Daddy’s offshore doings was excruciating, and has proven to be his most painful week in office. Yes, worse and more damaging than budgetgeddon and their disingenuous hand-wringing about the steel industry. Dave knew his offshore offloading was going to look bad, so he should have dumped it all at the start of the week rather than let political enemies take chunks out of him. Some PR professional he’s turned out to be. Continue reading