A new set of results from a Guardian/ICM poll has found that the Conservatives would be more appealing to the electorate if they took more hardline positions on social affairs, which will come as a great disappointment both to the political left, as well as loyalists to David Cameron who take a more liberal stance on issues such as gay marriage.
By a ratio of 69%-24% those who took part in the poll said that Tories could boost their appeal by supporting the traditional family. 67%, compared with 25%, said that Tories would be more appealing if they took a harder line on Europe, while 88% of Tories and 98% of Ukip voters believe that a harder line towards immigration would help the Conservatives.
This comes after an embarrassing by-election in Eastleigh where the Conservatives finished third behind their unpopular coalition partners the Liberal Democrats, and their close political rivals the United Kingdom Independence Party (Ukip). Continue reading



